Home' HR Monthly : May 2015 Contents and training, but there are countries where you must take
extra caution. In these situations we get advice from our global
security team, and we work with local partners. If I receive
guidance from the global security team to postpone or cancel a
trip, we have to take it seriously.
I never feel like I’m going out on my own. I know there’s
always going to be a supportive leadership team and partners in
these markets who will take care of me in a difficult situation.
PW: Pepsico Turkey was named the top company for fastest
female advancement in 2010, where the ratio of female executives
on your management team was 53 per cent. nevertheless, gender
diversity remains an issue. What are some of the challenges that
you find women face in forming management careers?
UB: I wish it wasn’t an agenda topic anymore. The difficulties
are about balancing life in the corporate world and the life cycle
a woman goes through. I see several factors that need to come
together so a woman can succeed and continue her career.
The first is how you were raised, how ambitious you are, where
you want to go in your life. The second is family – how supportive
your partner or spouse is in this kind of career progression. The
third element is the company culture – if we have the right culture,
we can also support life events in a productive way. Fourth is
how persevering we are, how resilient we are and how we want to
progress our careers. The last is about childcare and domestic help.
If one of these elements is missing, the woman has to take a
career break or completely exit the workforce.
PW: How is Pepsico working to support women in the workforce?
UB: It is changing from country to country, driven by the culture.
Our objective is really to understand the cultural elements in each
country where we operate and to have tailor-made solutions based
on a global framework. For example, we have countries such as
China where women make up more than 50 per cent of executives,
and Australia is also in good shape now, in the range of 30 per
cent. In Pakistan we have a childcare centre that helps to attract
more women, and in Saudi Arabia, after several years of working
on the idea, we now have women employees both at the front line
and in the office.
There are still places where we need to work harder. In India
we put a lot of focus on attraction and retention. It’s a critical
environment in which, to retain women in the workforce, we must
provide the right working conditions to attract good talent.
PW: What inspires you to keep doing what you do ever y day?
UB: I enjoy working with different cultures and I love achieving
results with a team. I spent 12 years in school practising Turkish
folklore, which is basically Turkish culture, dance and music. I
have a natural interest and passion for a diversity of cultures. We
focus a lot on gender, but it’s about the way we think and truly
That’s the reason I enjoy what I’ve been doing, and I still enjoy
travelling between countries. Really trying to understand the
culture, the people, the way they talk and work, gives me a lot of
PW: Do you have any advice for those interested in pursuing an
international career like yours?
UB: Yo u should definitely have some interest in the cultural aspect.
Some places are great and some are difficult, but be determined to
find your way and flex your style. One style alone will not fit into
the international business arena. Enjoy the journey.
Umran B eba is speaking at the AHRI National Convention in
August. Early bird registration closes 29 May.
“in paKistan we Have a cHildcare centre
tHat Helps attract woMen, and in sauDi
arabia, aftEr YEars of Work, WE
noW HaVE WoMEn EMPLoYEEs botH
at tHe Front line and in tHe oFFice.”
Umran BeBa, PePsiCo amea,
cHief Human ResouRces officeR & sVP
Don’t miss the opportunity to hear from local and global thought leaders on the latest developments from
the profession and the big ideas of business. You’ll discover new ideas and thinking for the strategic plans
of your HR department and organisation.
THE MUST ATTEND HR EVENT OF 2015
Early bird rEgistration closEs Friday 29 May 2015.
MAiN cONFERENcE pROgRAM
THE HON. JULiA
Minister of Australia
Senior Vice President
and Chief HR Officer,
London; CEO Hogan
Global business advisor and author
Gamification, big data and social
media for HR
Professor at the Ross School of
Business, University of Michigan,
and partner at RBL Group
pUBLic SEcTOR HR SYMpOSiUM
THE HON. JOHN LLOYD PSM
Australian Public Service
21/04/15 3:43 PM
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