Home' HR Monthly : March 2019 Contents 38
HR TECH TALK
Learn how to identify meaningful measures of
workforce performance in the context of your
organisation’s business objectives and goals.
With the right vision and strategy, people
analytics can improve ways of work.
SUSAN ENTWISLE, A SS ISTA NT VICE PRESIDENT, HEAD OF DIGITAL
ENGINEERING – APAC, COGNIZANT
MEMBER OF AHRI'S HR TECHNOLOGY ADVISORY PANEL
e live in an age where the intersection
of ideas and technology is providing
us with the opportunity to drive
profound change across business, government
and society. But it’s also a time where
there’s significant pressure on companies to
continuously adapt in our fast-paced age.
To adapt, requires the talent that can provide
the insights and implementation of ideas that
enable companies to thrive in a digital age.
This requires high-performing multi-
disciplinary teams that consist of people with
different perspectives, skills and experience to
create value. To achieve this, it’s more important
than ever to attract and retain the right talent,
and to have a culture of relentless innovation
The advanced analytics approaches we have
used to understand the customers can also
be used to understand a workforce. These
approaches can help organisations make
better people-related decision. Here are some
companies that provide cutting-edge people
analytics solutions to improve the employee
experience and business outcomes.
Improving worker safety
SmartCap is a leading provider of advanced
fatigue management solution. They produce
a cap with an embedded EEG that measu res
the brainwave activity of the wearer and alerts
them when they are at risk of a microsleep.
For example, a worker who drives a heavy-
utility vehicle is alerted and notified to stop
operating the vehicle. It also aggregates together
fatigue data to identify fatigue patterns across
a workforce. The organisations can then
potentially use that to adjust or implement
policies and procedures to better support fatigue
management. This could involve changes such
as altering the roster system, or starting a
nutrition and wellbeing program.
Humanyzes’s analytics platform helps
companies understand work patterns, to
improve collaboration and productivity.
Employees wear an ID badge that tracks
their behaviour and records communication
patterns using sensors that measure speech
and movement. For the sake of privacy, what’s
said and who is saying it is anonymised on the
platform. But the tonality and duration are
recorded, and the badge also tracks the location
and proximity of other badges. This data can
be used to understand the frequency, duration
and location of interactions among employees.
It’s aggregated and presented in a real-time,
web-based dashboard. This provides insights
that enable better decision-making around
teamwork, engagement, office planning and
Better decisions and teams
Gooroo's advanced platform maps how people
think and how they make decisions, both at
work and in their personal lives. Gooroo has
achieved this through a cognitive assessment
tool called ColourGrid that gives insights
into how people think and make decisions.
At an individual level you can understand the
motivations and triggers that lie beneath an
individual’s decision-making, helping increase
self-awareness. Also, the data of many people
can be aggregated together to help provide
a guide to the formation of high-performing
teams. Gooroo also has functionality to match
candidates with the right roles and teams,
based on technical and cognitive fit, to support
improved hiring decisions.
Start with strategy
Success starts with a people analytics vision,
strategy and an actionable plan aligned to the
company's people and culture objectives.
This defines the purpose, services, value,
capabilities, risks, initiatives, resources and
success measures needed. Companies must
ensu re the ethical use of people analytics,
security and privacy, communication and
transparency, and may need to ask permission.
In the implementation phase, an iterative build-
measure-learn approach to deliver minimum
viable products should be adopted.
This approach enables the business to
deliver value faster, minimise risk and enable
continuous improvement. •••
This article is an edited transcription of
interviews conducted with Susan Entwisle.
22/2/19 2:30 pm
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