Home' HR Monthly : October 2019 Contents October 2019 HRM magazine 35
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12 INSIGHTS FROM
TO MAKE YOUR
BY JARED COONEY
Before you read this review, it’s important that
you know one thing: I hate leadership books.
organise-your-taxes-in-the-same-day hate them.
So when I opened Jared Cooney Horvath’s new
book Stop Talking, Start Influencing, I was
primed to hate it.
To my surprise, it ended up being quite the
page turner. Horvath draws on his expertise in
educational neuroscience to touch on 12 insights
into the human brain and how they can be used
to influence people in the workplace.
It’s packed with interesting facts. For
example – and you’ll have to read this nex t
sentence aloud in order for it to make sense –
While you might think you’ve already
read everything on engaging presentations or
managing stress, I guarantee Horvath will put a
different spin on it; you’ll learn something new.
His writing is fun and interactive. As one
comment emblazoned on the back of the book
says, “You don’t read this book, you experience
it.” He has us actively thinking and participating
in experiments from the very first pages, and he
manages to continuously surprise us with clever
reminders that he is the neuroscientist here,
we’re merely the laymen who bought his book.
At one point he asks readers to answer the
following questions: How many senses do
humans have? Who invented the lightbulb?
Bulls commonly become enraged by which
colou r? He then reveals the ‘answers’ at the
bottom of the page (we’ve done the same, have
a look now).
My guess is that, like me, you were pretty
chuffed with how quickly you were able to
answer those questions correctly. But here’s the
kicker: all those answers are very wrong
Unsurprisingly, this came up in the chapter
titled ‘Error’, where Horvath explains the
importance of making a mistake in order to
maintain our sense of curiosity and improve our
awareness and memory.
So, what are the correct answers? I know
them (now), but I won’t ruin you r sense of
curiosity by telling you. You’ll have to go on
your own answer hunting journey. Enjoy! •••
THE YEAR WITHOUT
COM AND THE FUTURE
BY SCOTT BERKUN
WILEY & SONS, 2013 $25.00
What is it like to work for a company that
breaks all the rules? Management expert Scott
Berkun took a job at Automattic, the parent
company of WordPress, to find out. Office
politics, hierarchies, production schedules
and other traditional work structures do
not constrain Automattic employees. They
can work from anywhere and anytime, since
the firm judges them solely on the quality of
their results. B erkun describes the positives
THE MIND CLUB: WHO
THINKS, WHAT FEELS,
AND WHY IT MATTERS
BY DANIEL M. WEGNER
AND KURT GRAY
PENGUIN PUBLISHING GROUP,
This book is su re to spark hours of
philosophical ref lection. How can readers know
if they really are thinking, or if the dog that’s
watching them think is thinking? The authors
have a lively sense of irreverent humour. Anyone
with a reflective and curious bent will enjoy the
authors’ insights and anecdotes. getAbstract
recommends this singular approach to those
who are curious about understanding the
Putting a fresh twist
on the mundane.
BY KATE NEILSON
and negatives of this revolutionary company
and predicts how its example might influence
the future of work. His witty stream-of-
consciousness narrative engages, but leaves gaps
– the reader must work to extract necessary
management lessons. getAbstract recommends
this book to entrepreneurs, investors and
Answers: Five, Thomas Edison and red.
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19/9/19 3:21 pm
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